Post-launch Brand Planning, Marketing and Sales

More aggressive competition and gradually decreasing resources can jeopardize your post-launch brand potential. The TCG team offers you years of brand management experience as we rapidly grasp your challenges and transform your brand potential into measurable results. We provide clients with an array of customized solutions from integrated sales and marketing programs that deliver increased profits, sales force effectiveness programs, improved competitive positioning and messaging using "war game" simulations, targeted publication and communications plans and management of advertising agencies. Brand management is one of TCG's core capabilities. Talk to one of our TCG Consultants to find out how we can help you maximize the value of your brand in any therapeutic area.

Examples of our successes include:

• Comprehensive brand management of more than 20 major brands.
• Patient and physician education programs for 8 brands over 45 years.
• Product launch and distribution agreements for 33 brands.
• Sales force size, structure and deployment initiatives involving more than 1,000+ people and 40 teams.
• Within 45 days, developed a marketing strategy, programs and an account information system that responded to a major safety issue with a competitor product focusing on generating sales opportunities. The client executed on the strategy and increased their brand's market share from 19 percent to 41 percent, unlike two more established brands.

Most technology companies fail because they run out of money before they get to a product. This TCG White Paper shows what should be considered to avoid this.

Getting FDA approval is the first crucial step in bringing a product to market. But negotiating reimbursement with the payers should have the same priority. This TCG White paper discusses the Do’s and Don’ts.